Superga’s journey began with the production of durable rubber-soled shoes, designed to withstand the demands of everyday life. The brand’s breakthrough came in 1925 with the launch of the iconic 2750 Cotu Classic, a simple yet elegant tennis shoe that became a staple in wardrobes across Europe. Its minimalist design, coupled with the signature vulcanized rubber sole, made it a favorite among athletes and fashion enthusiasts alike.

As the years passed, Superga expanded its offerings, introducing new styles while staying true to its roots. From vibrant colors to collaborations with high-profile designers, the brand has managed to balance tradition with innovation. Today, Superga is not just a shoe brand; it’s a lifestyle, representing casual elegance and effortless style.

The Superga Culture

Superga’s appeal lies in its ability to transcend generations and trends. Its shoes are loved by everyone, from celebrities to everyday individuals, making it a truly inclusive brand. The 2750 Classic

In addition to its footwear, Superga has ventured into accessories and apparel, further solidifying its place in the fashion world. However, the brand’s core focus remains on creating high-quality, comfortable shoes that people can rely on day after day.