Ralph Lauren, a name synonymous with classic American style, has been a cornerstone of the fashion industry for over five decades. Founded in 1967 by Ralph Lauren himself, the brand started as a modest collection of ties and has since evolved into a global empire, encompassing everything from apparel to home goods. The journey of Ralph Lauren is a testament to the power of vision, passion, and timeless design.

Humble Beginnings

Born Ralph Lifshitz in the Bronx, New York, Ralph Lauren grew up in a modest household. He later changed his surname to Lauren, inspired by his older brother, and began his career in the fashion industry with a collection of ties under the name "Polo." These ties, characterized by their wider width and bold patterns, quickly gained popularity, setting the stage for the brand's future success.

Expanding the Brand

What started as a line of ties soon expanded into a full range of menswear, and eventually womenswear, children's clothing, and accessories. Ralph Lauren's ability to capture the essence of American sophistication—think prairie dresses, tailored suits, and Western-inspired jackets—earned the brand a loyal following. By the 1980s, Ralph Lauren had become a household name, synonymous with luxury and timeless elegance.

Iconic Moments

One of the brand's most iconic moments came in 1974 when Ralph Lauren dressed the cast of "The Great Gatsby" for the film adaptation. This collaboration cemented the brand's reputation as a purveyor of classic, aspirational style. Over the years, Ralph Lauren has also been a consistent presence at major global events, including the Olympics and Wimbledon, further solidifying its status as a global leader in fashion.

Innovation and Sustainability

While the brand has stayed true to its roots, it has also embraced innovation and sustainability. Ralph Lauren has been a pioneer in integrating technology into fashion, from digital runway shows to personalized shopping experiences. Additionally, the brand has made significant strides in sustainability, committing to using 100% sustainably sourced key materials by 2025. This forward-thinking approach ensures that Ralph Lauren remains relevant in a rapidly changing world.

Explore the Collection

For those interested in exploring the latest Ralph Lauren offerings, this detailed spreadsheet

A Lasting Impact